100 Million More US Homes Receive Programmes Via Pro-Bel’s Morpheus Automation System
For Immediate Release
Melville, NY, US – 14th May, 2008: Pro-Bel is pleased to announce that TBS – Turner Broadcasting System Inc.’s highly-rated US comedy channel – is now being played out using Pro-Bel’s Morpheus Automation System.
The April switchover added around 100 million US homes, subscribing to TBS East, TBS West and TBS in HD, to the number receiving their service via Morpheus. They join an already extensive list of Turner channels running on Morpheus including TNT East/West/HD, WPCH – Peachtree TV, TCM, TCM Canada and Boomerang.
One new benefit of which Turner is making extensive use is Morpheus’ ability to work seamlessly with Omneon’s audio track tagging functionality. This means assets can be archived with properly tagged audio tracks, and allows multiple audio streams (different languages, for example) to be associated with a single video asset. “Audio tagging allows us to eliminate downstream audio routing gear,” says Ron Tarasoff, Turner’s Vice President of Broadcast Technology and Engineering. “We can use the same asset for both our domestic and international networks and have Morpheus control the primary language being broadcast at the time of decode, based on the network.”
The broadcaster is also making extensive use of Media Ball™, the secondary events management technology that sits at the heart of Morpheus. This allows the creation of complicated and compounded secondary events for indefinite re-use. It is also allows events to be customised dynamically through scheduling.
Thirteen channels are now on the air with Morpheus in Atlanta. Meanwhile there are 26 Turner channels on the air with Morpheus in Buenos Aires, and in London, Turner is broadcasting some 24 channels.
“We have a strong relationship with Turner,” says Pro-Bel Group CEO Graham Pitman. “Moving these networks across to Morpheus is a great achievement for all involved and a vote of confidence for our technology strategy. We enormously value our association with Turner and look forward to continuing this work with them.”
About Pro-Bel:
Pro-Bel name is synonymous with innovative automation, media management and master control solutions as well as outstanding routing, control and signal distribution systems - all designed to be flexible and scalable, protecting the investment of the customer. With three decades of service to the international broadcast, post-production, cable & satellite communities, Pro-Bel has a unique understanding of broadcast workflow, and is an established leader in the provision of cost-effective solutions that compromise neither performance nor quality.
Contact Information:
Company contact:
Katharine Guy
Pro-Bel Ltd
Tel: +44 1189 214 294
katharine.guy@pro-bel.com
Press contact:
Jennie Evans
Manor Marketing
Tel: +44 1635 44991
jennie@manormarketing.tv
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www.pro-bel.com/news_and_events/c/Press Information/