NAB 2007 - Pro-Bel Interfaces to DG Fastchannel with Morpheus Automation Range
Booth SU8511, NAB, Las Vegas – 16th April 2007: Pro-Bel, one of the leading providers of automation products for television networks and stations, announced today that it has developed an interface that allows its Morpheus automation products to effortlessly communicate with DG FastChannel’s Spot Box edge-servers. DG FastChannel, Inc. (NASDAQ: DGIT) is the leading provider of digital media delivery services to the advertising and broadcast industries. From the acquisition to the playout of shows and advertising content, automation is the critical element of a broadcast operation.
The new interface further streamlines the spot workflow from the DG FastChannel Spot Box to the video file server. SD and HD advertising content flows electronically via satellite and the Internet through the DG FastChannel network and is ready to play directly into video file servers for broadcast without first being transferred to tape. Pro-Bel’s Morpheus solution goes a step further by monitoring the Spot Box and extracting critical metadata (information about the spot – e.g. advertiser, brand, spot title, house ID, etc.) as new spots arrive. In addition to eliminating the need to dub a spot in real time, this technology also eliminates the potential for errors by automating the entire spot ingest process.
DG FastChannel’s electronic advertising delivery network allows the delivery of advertising content via either satellite or over the Internet. Its extensive digital network reaches more than 4,100 television broadcast and cable destinations and virtually every radio station in the nation. This network enables the rapid, secure, cost-effective and reliable electronic transmission of audio and video spots and other content and provides a high level of quality, accountability and flexibility to both advertisers and broadcasters.
“DG FastChannel is an industry innovator and leader and as a key automation supplier in this arena it was important that we developed our Morpheus Gateway technology to provide the appropriate API. With our new Morpheus Foundation entry level automation system providing out-of-the box installation and commissioning it is particularly important that this integration was completed,” explains Howard Twine, Morpheus Product Manager.
Combining the high levels of functionality and reliability for which the company is rightly known, Morpheus Foundation is a targeted, technological response to market requirements with a price point to match.
Capitalizing on ongoing development work that has occurred with parent product Morpheus, Morpheus Foundation allows broadcasters to take an effortless first step onto the next generation automation ladder. Based completely on format and device-independent platforms, Morpheus Foundation provides a self-contained, fast and responsive environment to control from one to six delivery channels. By capturing in detail a user’s requirements and planned environment at the time of purchase – and making full use of the company’s highly evolved approach to third party integration – the system is fully specified and configured at the factory. This means that it can be shipped, installed and commissioned as fast as possible.
“DG FastChannel’s technology and offerings are widely regarded as the most advanced in the industry and are vital to many of our customers. We have a long-term stated aim of integrating with as many third party technologies as possible in order to provide real-world benefits to our customers and our ability to interface with the industry leader is an important step in achieving this goal,” concludes Twine.
About Pro-Bel:
2007 sees Pro-Bel celebrate its 30th anniversary. The Pro-Bel name is synonymous with innovative automation, media management and master control solutions as well as outstanding routing, control and signal distribution systems - all designed to be flexible and scalable, protecting the investment of the customer. With three decades of service to the international broadcast, post-production, cable & satellite communities, Pro-Bel has a unique understanding of broadcast workflow, and is an established leader in the provision of cost-effective solutions that compromise neither performance nor quality.
About DG FastChannel, Inc.
DG FastChannel delivers the standard in digital media services to the advertising, broadcast and publishing industries. The Company’s innovative technology solutions help advertisers and agencies work faster, smarter and more competitively.
Offering both the ubiquitous reach of multicast satellite transmissions and the targeted capabilities of Internet technologies, DG FastChannel has deployed a suite of business intelligence and asset management tools and creative and production resources designed specifically for the advertising community. The Company’s next generation distribution platform includes high definition (HD) electronic video distribution capabilities that streamline the advertising process from point of ingest via digital distribution to its edge-servers located at TV, cable and network broadcasters. The Company’s online media distribution network and suite of products and services are relied upon by more than 5,000 advertisers and agencies, and over 21,000 online radio, television, cable, network and print publishing destinations. For more information visit http://www.dgfastchannel.com.
Contact Information:
Company contact:
Katharine Guy
Pro-Bel Ltd
Tel: +44 1189 214 294
katharine.guy@pro-bel.com
Press contact:
Jennie Evans
Manor Marketing
Tel: +44 1635 44991
jennie@manormarketing.tv
Images available at:
www.pro-bel.com/news_and_events/c/Press Information/