Postworks, New York Chooses Pro-Bel To Handle Increased Throughput
Melville, NY, US – August 21, 2007: Highly regarded post house PostWorks, New York (http://www.pwny.com) has turned to Pro-Bel to help it cope with its expanding business requirements. The company – which also owns technology and services rental business Orbit Digital - is a long-term Pro-Bel customer and is upgrading the heart of its New York facility.
PostWorks has recently completed work on a wide variety of projects including Michael Moore’s “SiCKO”, Jon Sayles’ “Honeydripper” and Jonathan Demme’s “Man from Plains”. It prides itself on its full service post production capabilities with the ability to handle every aspect – digital or film – for both short-form and long-form television, film and multimedia projects.
The company has purchased two Sirius Gold routers – one equipped 320 x 320 HD/SD and the other 320 x 320 AES/64 x 64 analog audio. It has also purchased two analog video Freeways, one 128 x 128 and the second 48 x 128. It has also significantly upgraded the capabilities of its Aurora router control system to provide new facility-wide flexibility.
Corey Stewart, Director of Systems Engineering, highlights two key factors that have driven this expansion. “Over the last three/four years our business has really grown. Alongside this is the demand for greater system capacity due to new technology that we are experiencing. New HDCAM SR VTRs have more i/o, 12 channels of audio, 4:4:4 RGB dual link i/o as well as format conversion outputs. Our episodic TV clients are using SR for the audio channels and our feature film clients are utilizing SR’s 4:4:4 RGB interface for digital intermediate work. This all adds up to the need for greater routing capacity.”
The overall aim is also to streamline the facilities’ workflow. The power and flexibility of Pro-Bel’s Aurora control system is key to this. “The routers serve as the backbone for telecine, editorial, duplication, digital intermediate and digital media (digital dailies) workflows. We will utilize the new control system to make signal routing easier for operators in our suites. Time is of the essence when in session so the control panels will be programmed to aid operators in setting up and “normalizing” the room. Essentially, the Pro-Bel router control panel will be the main control system for each room. Based on how we program the control system, it will aid the operators in switching over each room into the specific signal and workflow needed. It will also be routing reference signals so no more external manual reference switches are necessary. Future use will include deck control via RS422 to aid duplication,” explains Stewart.
Stewart also highlights Pro-Bel’s attentiveness to PostWorks’ concerns and the fact that they have received great assistance on both the sales and engineering sides as reasons for purchasing from the company.
“PostWorks is a valued customer and we are once again glad to be of assistance. We understand the complexities and capacity issues that modern post houses face and have worked hard to satisfy them. This is further proof that we are achieving our aim,” concludes Neil Maycock, President of Pro-Bel Americas.
About Pro-Bel:
2007 sees Pro-Bel celebrate its 30th anniversary. The Pro-Bel name is synonymous with innovative automation, media management and master control solutions as well as outstanding routing, control and signal distribution systems - all designed to be flexible and scalable, protecting the investment of the customer. With three decades of service to the international broadcast, post-production, cable & satellite communities, Pro-Bel has a unique understanding of broadcast workflow, and is an established leader in the provision of cost-effective solutions that compromise neither performance nor quality.
About PostWorks, New York and Orbit Digital:
Since its founding in 1995, PostWorks, New York has emerged as the region’s most comprehensive digital motion picture and HD post-production facility, employing a world-class team of artists, engineers and producers to serve its clients through the post production process. In 2006, PostWorks merged with Orbit Digital, a leading global provider of mobile post production systems and support services, to broaden its collaboration with the feature film and television communities from locations in Los Angeles, London and New York. Together, PostWorks and Orbit offer one complete source for every post-production requirement, including film processing, telecine/scanning, non-linear editorial and HD picture finishing, digital intermediate workflows and film recording, as well as comprehensive film and TV sound services. The company’s clients include Academy Award-winning filmmakers, cutting-edge independents and every major film studio and broadcaster. For more information, please call (212)894-4000, or visit http://www.pwny.com
Contact Information:
Company contact:
Katharine Guy
Pro-Bel Ltd
Tel: +44 1189 214 294
katharine.guy@pro-bel.com
Press contact:
Jennie Evans
Manor Marketing
Tel: +44 1635 44991
jennie@manormarketing.tv
Images available at:
www.pro-bel.com/news_and_events/c/Press Information/