Reading, UK – 17th March 2008: Pro-Bel has further strengthened its Asia-Pacific team with the appointment of Edmund Song as Regional Sales Engineer.

Song is working alongside Alex Chelleri, President, Pro-Bel Asia Pacific, and is tasked with expanding the reach of the company across four territories: Singapore, Malaysia, Indonesia and The Philippines.

He joins from One-Connect International, Singapore, where he was Divisional Manager – Broadcast Division. There his responsibilities included managing key accounts for major broadcasters in Singapore, Malaysia, Indonesia and the Philippines. He was involved in overseeing projects including automation, transmission playout, digital infrastructure and implementing managed distribution channels. Prior to this he was a Broadcast Sales Engineer with Electro Acoustics.

“I am excited to be working with a company that is as technologically advanced and customer-oriented as Pro-Bel. With the move to digital gathering pace across the region there are a wealth of opportunities ahead,” explains Song.

Chelleri adds, “With his ability to speak four languages – Cantonese, Mandarin, Hokkien and Shanghaiese – and his local knowledge, combined with his technical competence, Song is in an ideal position to assist in the further expansion of our business across the region.”

About Pro-Bel:
The Pro-Bel name is synonymous with innovative automation, media management and master control solutions as well as outstanding routing, control and signal distribution systems - all designed to be flexible and scalable, protecting the investment of the customer.  With three decades of service to the international broadcast, post-production, cable & satellite communities, Pro-Bel has a unique understanding of broadcast workflow, and is an established leader in the provision of cost-effective solutions that compromise neither performance nor quality.

Contact Information:

Company contact:
Katharine Guy
Pro-Bel Ltd
Tel: +44 1189 214 294
katharine.guy@pro-bel.com

Press contact:
Jennie Evans
Manor Marketing
Tel: +44 1635 44991
jennie@manormarketing.tv

Images available at:
www.pro-bel.com/news_and_events/c/Press Information/