Pro-Bel’s Morpheus ICE Wins Pick Hit Award at NAB 2008
Reading, UK - 2nd May 2008: Pro-Bel is pleased to announce that Morpheus ICE, its groundbreaking new single-box content delivery system, has won a prestigious Broadcast Engineering Pick Hit award at NAB 2008.
The industry’s longest-running product technology award for broadcast, production and post, the Pick Hit awards are selected by an independent group of judges who tour the exhibition floor during the trade show. Judges, who work in a technical capacity at TV stations, production companies and post facilities, make their selections based on several criteria, including technical and financial improvements a product offers a facility’s operation.
Based on Pro-Bel’s globally successful Morpheus automation and playout technology, ICE is a standalone automation and master control system that delivers in a single 3U box what would otherwise take several separate products from several manufacturers to achieve, including automation, master control mixer, graphics engine and media storage.
ICE provides everything broadcasters need for single channel playout or, by linking ICE units together, a multichannel environment. ICE is also perfect for adding cost-effective channel backup, preview or regional opt-out management to existing systems. ICE supports a wide range of SD and HD video file formats, removing the transcode bottleneck.
“ICE is a logical progression for Pro-Bel,” says Pro-Bel CEO Graham Pitman. “It provides both an ideal channel playout solution or redundant backup, and an easy and affordable expansion route. We are delighted that ICE has achieved this early recognition from the Broadcast Engineering Pick Hit judges, and view it as a vote of confidence in our forward-looking product strategy.”
About Pro-Bel:
The Pro-Bel name is synonymous with innovative automation, media management and master control solutions as well as outstanding routing, control and signal distribution systems - all designed to be flexible and scalable, protecting the investment of the customer. With three decades of service to the international broadcast, post-production, cable & satellite communities, Pro-Bel has a unique understanding of broadcast workflow, and is an established leader in the provision of cost-effective solutions that compromise neither performance nor quality.
Contact Information:
Company contact:
Katharine Guy
Pro-Bel Ltd
Tel: +44 1189 214 294
katharine.guy@pro-bel.com
Press contact:
Jennie Evans
Manor Marketing
Tel: +44 1635 44991
jennie@manormarketing.tv
Images available at:
www.pro-bel.com/news_and_events/c/Press Information/